Live Webcasting with streaming video has emerged as the prime method for communicating a business message, information or instructional content.
Whether used for conferences, association workshops, employee training, enhanced marketing, or product launches, live online video streams provide remote participants with the opportunity to directly participate in events without having to travel to a physical location.
However in reality, few organizations have the technical capability to stream their events on their own corporate platforms. Even fewer organizations are capable of using their platforms to register online participants, collect online ticket fees and restrict online access to only the viewers who have registered and/or paid for the privilege.
Professional associations as well as enterprise businesses, which have deployed live webcasting for communicating their information, have seen a significant increase in audience size as well as engagement. But until now, most of them have utilized other platforms without the ability to brand their own display pages.
Live Event Webcasting coupled with archived video available on-demand, have proven to be the most compelling method for an effective communication strategy, enabling wider distribution of information, enhancing knowledge sharing, collaboration & audience engagement.
Increasingly, major organizations are realizing the tremendous value of incorporating a secure event sharing solution on their own platforms, to take full advantage of this shift toward the universal consumption of live streaming video on desktops, laptops, mobile phones & tablets.